The visual style builds on the magnetic appeal of the north. A force that draws you in and won't let go.
The symbolism of heading north, i.e., "up," permeates the entire visual and is a strong distinguishing feature of the identity. The principle is also reflected in the symbol itself: the letter N as north, to which the cardinal directions W, S, and E are "attracted."
Not only have travelers of all kinds been guided by the north since ancient times, but active athletes and adventurers also rely on it. It offers everything you would expect from a great stay — attractive views, trails, bike paths, architecture, design, traditions, and quality cuisine. Let yourself be drawn in by the intense contrasts. From the delicate power of the majestic Krkonoše Mountains and smooth ridges to the deafening silence of beech forests and the warm frost on the slopes of the Jizera Mountains. The warm Nordic welcome has a power that you won't want to resist. Once you have conquered your first mountain, skied down your first hill, blown your first glass bulb, sipped your first cup of premium coffee, or simply seen those perfect views for the first time, you will hardly want to leave. But don't worry, the north will draw you back again.
